Challenges
• To follow the brand identity.
• To be able to make the website intuitive for users to navigate.
• Provide a seamless experience to for users to be able to buy, sell and store their cryptocurrency portfolio.
Goals & Metrics
By building a responsive website experience, I hope to be able to:
• Create a professional, friendly and intuitive user experience
• Provide simple instructions to aid users on how to use the app
• Provide user guidance on better understanding the data of the eye health.
Overview
Website Design
Client-based
Competitor's Analysis
To better understand similar products on the market, I did a competitor's analysis and research more about the unique selling propositions and interesting features found in the market.
Persona
After doing a simple competitor's analysis, I created a persona to communicate characteristics of the target audience
Lo-Fi Wireframe
I translated the ideas into lo-fi wireframes and came up with a clickable prototype for validation testing and gathered feedback from users on how to better improve on the experience.
Hi-Fi Wireframe
After validating the lo-fi prototype and making several iterations, we moved to the hi-fi phase and created hi-fi assets.
UI Prototype Belowclick here 
As a designer, I was hesitant in making the main colour of the product red. However, the client has insisted on it since the target audience is for the Chinese market.
A way I could improve on the design would be to use different shades of red and perhaps tone down on the usage of red.
