hi, hello, how are you?

I'm Nadia 👋🏼

Fuelled by my curiosity about the intersection of people and design, I strive to create digital experiences that drive user behaviour and cognition. 

I design impactful experiences to solve complex problems and am passionate about elevating the lives of others with thoughtful design. I believe that a good designer not only creates delightful elegant things, but also demonstrates empathy towards people.

For as far as I can remember, I loved doodling and have always been fascinated by the human mind and how things are made.

My Career So Far...

My experience spans fintech and digital banking, across both startup and banking environments. I’ve designed fintech products at an early-stage startup and currently work on digital banking experiences for business customers at UOB bank.

CV / resume available upon request.
Drop me an email nadiaablatif@gmail.com

UX Design
UI Design

Illustration
2D & 3D Prototyping

My Design Philosophy 🍋


Less Is More
Design should be simple. It should be elegant, intuitive and seamless for everyone. Design should not be overwhelming.

Be Open To Criticism
Designing is not for yourself, but for others. By being open in getting feedback from people, you can hone your craft in ways you would not expect if you do on your own.

Solve Problems
Design is more than just aesthetics. Good design is solving problems and elevating the lives of people in the most subtle of ways.