GiveAMeal

Challenges
• To be able to make the website intuitive for users to navigate.
• Provide transparency and ensure users feel safe when donating their money to the respective beneficiaries.

‍Process
I started the process with user research to understand the pain points. As a team, we analysed the findings and defined core tasks of the product. I then translated it into hi-fi prototypes.

User Research & Key Findings
We conducted online surveys to better understand the problem and uncover the pain points users face when it comes to transparency and trusting their donations online.
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Persona
After analysing the user research and key findings, I created a persona to communicate the information gathered about users throughout the design process.

Concept & Strategy
GiveAMeal is a transparent donation app whereby users are able to track where and when their meals will be given to the beneficiaries of their choice. This app hopes to give back to society as a social enterprise.


‍‍Site Map & User Flows
‍I generated a site map, user flows and together with the team, communicated the concept and information architecture as well as coming up with product frameworks.


‍Lo-Fi Sketches
I sketched multiple options for each screen, continually referencing the target audience, company mission and objectives.

Based on the research findings, I prioritized three main objectives:
• Provide a platform that allows users to easily track the meals they have donated - transparency.
• Provide a platform where users can find and share news on how they can help out.
• Provide a platform that allows users to intuitively find their way to donate to beneficiaries.


Hi-Fi Prototype
I did several iterations based on the lo-fi validation findings. I learned that there are still some confusion when it comes to navigating the pages. Hence, we focused on improving based on feedbacks and finalising the UI design.

UI Prototype Below:
clickable prototype here!